INTERVIEW GUIDE
(print this)
Respondent is a (circle one) Male
Female
1.
To the Student: Find one adult male and one adult female respondent to
interview. Tell them, "We are doing a study to find out which values are
most important to our society".
2.
Then say, "Look at the list of 15 values below and draw a circle around five
values you think are among the most important." Hand the adult the
list to look at and a pencil to circle 5 values.
Manners
Family
Education
Friendship
Happiness
Respect
Money/Wealth
Reverence
for Life
Cooperation/Harmony
Peace
Freedom
Health
Jobs
Nature/Environment
Love
3. When the respondent is finished, ask the respondent to choose the 1
most important value of the five he circled. Put another circle around that
value. Ask the respondent "Why did you select this value as most
important?" and write the answer on the back of this form.